Vatican Radio will start to air commercials for the first time in its 80 year history. The Vatican Radiostation made this decision to combat its bad financial situation, director Federico Lombardi announced today.
Italian state-controlled energy provider electricity company Enel will be the first enterprise to advertise its services via Vatican Radio, beginning on July 6.
“We are proud to have been chosen as the first advertiser on one of the world’s most widely broadcast radio stations,” Enel’s chairman Piero Gnudi said at the Vatican newsconference announcing the deal.
In recent times, huge commericial advertisements became more and more frequent on scaffolding during repairs on buildings around St. Peter’s Square.
Source: De Morgen | Earth Times
What do you think? Post your comments below.
This may even be a good idea. The Vatican is really active in the whole (New) Media business all of a sudden. This makes me very happy. I hope better funding / more money helps getting the word out in the world.
*doing the happy dance*
In the USA some of our Public broadcast stations have used commercials for some years now to great success. As long as the broadcaster keeps the listener/viewer in mind when approving the advertiser’s message this can be a good development.